Six signals: insurance dystopias and Weird Facebook

six signals logo.

This week is kicking off with a couple of pretty dark future signals, but it gets more fun at the end, I promise!

If you want to get future issues in your inbox, please sign up for our newsletter.



1: Insurance dystopias

We could all probably see this coming a mile (or maybe 10,000 steps?) away, but now that we’re self-tracking and publishing so much data about ourselves, insurance companies are starting to use that data. Sarah Jeong writes that the cutting edge of the insurance industry involves using data — from your step count to your social media posts — to adjust premiums algorithmically.

And of course, since every new surveillance tactic begets an adversarial hack, there are phone cradles being made to artificially boost step counts to avoid premium increases.

Insurers Want to Know How Many Steps You Took Today


2: Is it illegal to opt out of facial recognition?

Police in London conducted a public street trial with facial recognition cameras. A man who covered his face as he walked by the cameras was stopped by officers, forced to submit to being photographed, and then arrested on a charge of public disorder after complaining loudly.

London police arrest man who covered face during public facial recognition trials


3: Jellyfish and insects for dinner

Sainsbury’s, the UK’s second-largest supermarket, has commissioned a report that explores the future of food in 2025, 2050, and 2169.

By 2169 it could be routine for people to hold details of their nutritional and health information in a personal microchip embedded in their skin, which will trigger an alert to the supermarket. It would then deliver by drone suitable food and drink based on their planned activities for the coming days.

Jellyfish supper delivered by drone? Radical future predicted for food.


4: Cars are the horses of the future

I’m always astonished that conversations around autonomous vehicles are so constrained by our current conception of what a “car” is. There’s a tendency to assume that cars will play the same role, but just be self-driving. But really, autonomous vehicles open an enormous possibility space around mobile housing, algorithmic shops, autonomous caravans, and floating offices, to name just a few. Chenoe Hart’s piece on self-driving cars points to a number of untapped design opportunities:

The Hy-Wire’s technology suggests that the focus of car design could turn inward, yielding a range of new possibilities for vehicle interiors. Our future passenger experience might bear little resemblance to either driving or riding within a vehicle; we’ll inhabit a space that only coincidentally happens to be in motion.

Perpetual Motion Machines


5: Empathetic ears

This very optimistic report looks at the possibility for in-ear devices, or “hearables”, to track a variety of biological and audio signals in order to adjust our environments to reduce stress and create more positive experiences. While I’m highly skeptical of future scenarios that rely on all the “smart” things working perfectly and humanely together, I also appreciate the idea of empathy as a core UX principle.

Hearables will monitor your brain and body to augment your life


6: Weird Facebook

Taylor Lorenz’s latest Atlantic piece digs into Facebook tag groups, which are part of the larger Weird Facebook genre (who knew?). People describe tag groups as being reminiscent of forum culture and earlier eras of internet culture. With Facebook’s new focus on Groups, there’s a clear opportunity here to learn from users’ emergent behavior, though they seem to be choosing to take a more top-down approach:

Zuckerberg’s vision for groups—a sort of digital version of the local knitting circle, kayaking club, or mom’s meet-up—is very different from the ground-up group culture that is dominated by one particular format: the tag group.

The groups bringing forum culture to Facebook


One playful thing

Six signals: Authenticity in AI and social media aesthetics

Six signals logo.

1: The future of voice assistants is…phones?

Last week, Audible (which is a subsidiary of Amazon) introduced a feature that allows U.S. owners of Amazon Echo devices to call Audible’s live customer service line. What’s interesting here is the concept of building on top of systems that are already voice driven (aka the phone) rather than trying to convert visual user experiences into conversational ones. According to The Verge, this is the first Alexa-powered customer support service. For now, it is simply providing a link to existing human support representatives, but we can easily see the signal of competition with Google’s Duplex, which uses human-sounding bots to make phone calls on your behalf for structured tasks like booking appointments.

Audible launches the first Alexa-powered customer support line


2: Art in the age of computational production

The Huawei P30 Pro is known for having one of the top smartphone cameras on the market. But one camera feature set off some recent controversy:

Using Moon Mode, a Huawei P30 Pro owner can take a close-up picture of the moon with no tripod or zoom lens necessary. Reportedly, the feature works by using the phone’s periscope zoom lens combined with an AI algorithm to enhance details in the photo.

However, some photographers who have been testing the camera claim that Huawei is going beyond enhancement and actually replacing parts of the image with pre-existing images of the moon. There’s a fascinating set of questions embedded in this controversy: How much do we want computers to “help” us? What constitutes the boundary between “real” and “fake”? At what point does computational augmentation decay authenticity?

Huawei P30 Pro ‘Moon Mode’ stirs controversy


3: Drone delivery on the horizon

Image: Wing

The Federal Aviation Administration recently awarded their first air carrier certification to a drone delivery company. Wing, which is a subsidiary of Google’s parent company, Alphabet, will begin delivering products by drone in Virginia as part of a pilot project. Previously, Wing had been testing its technology in Canberra, Australia.

When a Wing drone makes a delivery, it hovers at about 20 feet and lowers the package on a hook. Customers can select what they want delivered on an app.

Wing, Owned by Google’s Parent Company, Gets First Approval for Drone Deliveries in U.S.


4: “Fashion forward” wearables for recording your life

Image: Opkix

Opkix is the latest company to take a stab at the wearable camera market, with a set of accessories that include necklaces, sunglasses, and rings. We’ve seen some pretty spectacular failures in this space before, most notably Google Glass and Snap Spectacles. Does Opkix provide a combination of compactness and fashion that can change the game? Is the moment suddenly ripe for something that has seen failures in the past (we’ve seen this before with both digital music players and ebook readers)? Or is this a solution without a real problem to be solved?

Opkix One camera and accessories


5: Shifting social media aesthetics

Speaking of authenticity, Taylor Lorenz’s piece in The Atlantic last week notes a reactionary trend against the “Instagram aesthetic”. While the social media platform has become famous for highly polished, stylized glamour shots, that look seems to be going out of style in favor of more unfiltered, low-production aesthetics.

In fact, many teens are going out of their way to make their photos look worse. Huji Cam, which make your images look as if they were taken with an old-school throwaway camera, has been downloaded more than 16 million times. “Adding grain to your photos is a big thing now,” says Sonia Uppal, a 20-year-old college student. “People are trying to seem candid. People post a lot of mirror selfies and photos of them lounging around.”

Of course, it’s all a pendulum, so if you’re still ‘gramming your rainbow food, it’s only a matter of time before you’re back on trend again.

The Instagram Aesthetic Is Over


6: Training for robotic futures

OK, it’s a bit overdone to horror-post Boston Dynamics robots, but this video inside their testing facility is pretty fascinating. I especially like the sign that says “Not safe for humans. Robots only.”


Six Signals is a biweekly look at interesting signals of the near future — how technology, design, and more are changing our society and our personal experiences.

Six Signals: Climate fashion & vocabulary for the autonomous future

Bonjour! I just returned from a week in France with some of the Automattic Design team at the Design Bienniale in St. Étienne, which included a collaboration between our own John Maeda and the Google Material Design team. You can watch our evening of presentations from Automattic and Google designers, including the European premiere of the Open Web Meditation (with a French translation!).

This week’s Six Signals are extra meaty and future-facing, including behavioral concepts for autonomous vehicles, climate change gear as fashion, and AI tools that guide visually impaired people. Enjoy!

01: From “juddering” to captcha street furniture — vocabulary for the autonomous future

My colleague Beau Lebens tipped me off to this fantastic work by Jan Chipchase, who has put together a glossary of speculative terminology about autonomous vehicles and emerging behavior. Some of my favorites include:

  • Juddering: “the ripple of a dozen or more cars in a parking lot that react and finally settle to the arrival of a new vehicle.”
  • Captcha street furniture: “introduced by residents looking to filter out autonomous vehicles from passing through their neighbourhoods. (The opposite will also be true, with human-drivers filtered out of many contexts).”
  • Shy-distance: “the distance by which your vehicle instinctively avoids, shies away from other vehicles on the road and stationary objects.”

Twelve concepts in autonomous mobility

Driver behaviours in a world of autonomous mobility

02: AI-driven app to guide visually impaired users

Image: Google

Google recently released their Lookout app for Pixel devices, which helps those with visual disabilities make sense of their physical surroundings. “By holding or wearing your device (we recommend hanging your Pixel phone from a lanyard around your neck or placing it in a shirt front pocket), Lookout tells you about people, text, objects and much more as you move through a space.”

With Lookout, discover your surroundings with the help of AI

03: Dystopian accessories for unbreathable air

Image: Vogmask

As air pollution becomes a more common problem worldwide —from persistent smog conditions like we see in Beijing and Shanghai, to more frequent incidences of forest fires in places like California — face masks are becoming a necessity for more people. As a result, we’re beginning to see companies capitalizing on this need and turning the face mask into a fashion accessory. Rose Eveleth reports on this emerging reality in Vox:

The near-future of this accessory could depend on who picks up the object first … It could be adopted by streetwear fans (Supreme already sells a face mask, although it doesn’t seem to actually do much in the way of safety or filtration) or by users who prefer the Burning Man aesthetic. Or perhaps the wellness world adopts these masks, in which case the product design would look quite different. “The other direction might be the sort of Lululemon-ification of the masks, if they’re treated as these essential wellness objects and they enter the world of performance fabrics and athleisure and athletic wear.”

As air pollution gets worse, a dystopian accessory is born

04: Regulating algorithms like drugs

As algorithmic systems have a real impact on more aspects of our lives, from our health care to our financial services, we face increasingly pressing questions about how to monitor and interrogate these systems. A recent Quartz article suggests that we could take cues from the medical industry and use similar processes to those used for prescription drugs. The authors point out several similarities:

  • They affect lives
  • They can be used as medical treatment
  • They perform differently on different populations
  • They can have side effects

We should treat algorithms like prescription drugs

05: The luxury of human contact

The joy — at least at first — of the internet revolution was its democratic nature. Facebook is the same Facebook whether you are rich or poor. Gmail is the same Gmail. And it’s all free. There is something mass market and unappealing about that. And as studies show that time on these advertisement-support platforms is unhealthy, it all starts to seem déclassé, like drinking soda or smoking cigarettes, which wealthy people do less than poor people.

The wealthy can afford to opt out of having their data and their attention sold as a product. The poor and middle class don’t have the same kind of resources to make that happen.

Human contact is now a luxury good

06: Designing ethical experiences

The past few years have seen more widespread concern over the “dark patterns” in software design — the ways in which experiences are designed to monetize our attention, extract our data, and exploit addictive tendencies. In response, designer Jon Yablonski has put together a clear and accessible set of resources for “humane design” that is ethical and respectful.

As designers, we play a key role in the creation of such technology, and it’s time we take responsibility for the impact that these products and services we build are having on people it should serve.

Humane by design


See you in two weeks! If you would like to receive Six Signals in your inbox, sign up for the Automattic.Design mailing list.

Six Signals: automation, labor, and defunct robots

I’m writing this post today from the sunny Bahamas, attending one of many team meetups that we have at Automattic to spend some quality IRL time with our 100% remote colleagues.

This week in Six Signals, we’re looking at the impact of automation on labor and society, semi-private social spaces, algorithmic collusion, and watching how Jibo the (now defunct) home robot tells you it’s about to die.

01: The complicated truth about automation and jobs

John Oliver’s show this week did an very nuanced job of examining the complicated futures around automation and the human workforce. He articulates how it’s neither as simple as “the robots will take our jobs” nor “new jobs will emerge and we’ll all be fine”.

50 years from now, people will be doing jobs that we can’t imagine right now, like crypto baker or snail rehydrator or investment harvester. I don’t know, the point is you can’t imagine them. So we get rid of some jobs but we get new ones, so that’s even-steven right? Well not necessarily because the new jobs automation creates won’t necessarily pay the same as the ones it takes away and it might not be easy for displaced workers to transition into them.


02: The hidden labor behind automation

New York Magazine goes deep in reaction to The Verge exposé on Facebook’s content moderation contractors, analyzing the ways in which the supposed efficiencies of computational approaches are only efficient because companies externalize the human costs behind automated services.

There aren’t that many tasks that programs can do as well as human beings, and not many programs that can be automated without the help and work of humans. Which means that any company bragging about automated solutions is likely hiding a much larger shadow workforce supporting those solutions, like the one Facebook employs through Cognizant.


“Who Pays for Silicon Valley’s Hidden Costs?” New York Magazine


03: A new competitor in urban mobility

Daimler and BMW have merged 14 different services, including DriveNow and car2go into the largest conglomerate in this space. What’s interesting about the merger is that by bringing together solutions for car-sharing, taxi hailing, parking, electric car charging, and more, they are clearly thinking beyond simple car sharing to develop a rich network of services for rethinking how people get around cities. It also creates a potential competitor to service like Uber and Lyft, which have been so dominant in this market thus far.

Daimler and BMW Invest €1 Billion in Urban Mobility Co-Venture“, Fortune


04: Semi-private social spaces

Back in 2015, Matt Boggie and I wrote about the growth of semi-private social spaces — as embodied by everything from group texts to Slack — and the increasing interest in an alternative to the more public, broadcast model of social media exemplified by Facebook and Twitter. This week, Mark Zuckerberg announced that Facebook will be attempting to capitalize on that trend, with more emphasis on private and ephemeral communication. This move seems to be a reaction to the trust issue the company has been experiencing around privacy. It will be interesting to see whether Facebook can succeed in building interactions that are “privacy first”, and if so, how they will reconcile that with their advertising model.


05: Algorithms colluding to fix prices

An obvious question is, who — if anyone — should be prosecuted for price fixing when the bots work out how to do it without being told to do so, and without communicating with each other? In the US, where the Federal Trade Commission has been pondering the prospect, the answer seems to be no one, because only explicit collusive agreements are illegal. The bots would only be abetting a crime if they started scheming together. Tacit collusion, apparently, would be fine.

Expect mischief as algorithms proliferate“, The Financial Times


06: How the robots die

Six Signals: Every atom is a bit and every bit is an atom

Six signals logo.

This week’s signals look at the continuing collapse between digital and physical space, the real and unreal, human and machine. There are prognostications of the future “mirrorworld”, emerging interfaces for interacting in the spaces between digital and physical, and growing uncertainty around what is real or generated.

I also share Six Signals as a biweekly newsletter on Automattic.design. Sign up here.

1: Manipulating AR objects

Image of the litho device with the text "Litho is the input device for the real world."
Image: Litho.cc

The Litho controller is “like a set of miniature brass knuckles” — it is a hand-worn motion controller with an embedded trackpad, so it can support a combination of gesture, swipe, point, and tap. It primarily works with Apple’s AR Kit, though it was intended with the HoloLens in mind. Like some of the gestural controllers that have come before (Leap Motion, Myo), this may be a solution ahead of its time, but it does point to the potential need for new ways of interacting with digital objects if and when those objects become co-present in your physical space. My bet is that this kind of controller won’t really take off unless AR moves beyond the phone screen into some form of heads-up display.

The Litho controller is sci-fi jewelry for your iPhone’s AR apps

2: Hearables and augmented audio

Photo of wireless earbuds.
Photo by Howard Lawrence B on Unsplash

The growth of voice assistants (Siri, Alexa, etc.), the continuing trend of “more sensors everywhere”, and the increasing popularity of wearable tech means that our ears are the one of the next frontiers in wearable computing. “Hearables” describe in-ear devices that can incorporate everything from augmented audio to voice assistants to biometric tracking. We can see this technology emerging from multiple types of manufacturers with different audiences in mind: Massive tech companies like Google, Apple, and Amazon see the opportunity to embed some of their computing prowess into new kinds of devices. Headphone and audio manufacturers see the opportunity to provide new features to their audiophile audiences. And hearing aid companies see the potential for evolving assistive devices into augmenting devices.

The future is ear: Why “hearables” are finally tech’s next big thing

3: When our space contains multitudes

All of these emerging technologies point to the potential growth of what Kevin Kelly talks about in this week’s Wired as the “Mirrorworld”:

Everything connected to the internet will be connected to the mirrorworld. And anything connected to the mirrorworld will see and be seen by everything else in this interconnected environment. Watches will detect chairs; chairs will detect spreadsheets; glasses will detect watches, even under a sleeve; tablets will see the inside of a turbine; turbines will see workers around them.


This piece paints a sweeping picture of a future where the mirrorworld has come to fruition. Kelly is utopian and optimistic about it in the way that only someone who feels in control of technology rather than at the mercy of it can be. I don’t doubt that this is the ideal that people working on the requisite AR, AI, and computer vision technology are aiming for. But just like social media didn’t exactly accomplish the connected society that tech founders touted, we have to also imagine how this kind of future mirrorworld will break down or be used in problematic and exploitative ways.

AR Will Spark the Next Big Tech Platform—Call It Mirrorworld

4: The co-evolution of humanity and technology

Speaking of which, BBC Future has a great long read into how humans and technology evolve alongside each other, and our responsibility as those paths potentially diverge.

My belief is that, like most myths, the least interesting thing we can do with this story (the singularity) is take it literally. Instead, its force lies in the expression of a truth we are already living: the fact that clock and calendar time have less and less relevance to the events that matter in our world. The present influence of our technology upon the planet is almost obscenely consequential – and what’s potentially tragic is the scale of the mismatch between the impact of our creations and our capacity to control them.

Technology in deep time

5: The creativity of context collapse

My colleague Megs Fulton recently pointed me to this excellent article on the Big Flat Now, which speaks to the ways in which the growing fluidity between digital and physical, past and present, low and high culture, have actually created a new kind of creative space in which to operate.

Product design has become a form of DJing — and DJing has become a form of product design. Contemporary art and luxury fashion have come to operate according to the same logic, sharing practitioners who glide freely between each field. Film, music, fashion, visual art and the marketing machines that support them have been compressed into a unified slime called “content.”

Welcome to the Big Flat Now

6: Playing with the boundary between the real and generated

Work with deep learning and neural networks in recent months has led to pretty astonishing leaps forward, where we now have models that allow machines to generate images, text, and video that are nearly indistinguishable from real ones. The text generation piece has a new wrinkle with the Open AI Institute study that was published this week. Researchers were so concerned about potential misuse that they only released a partial model with the study results.

While there are many real reasons to be alarmed by these advances, this week has seen a number of projects that play with those increasingly blurry boundaries, including Which Face is Real?, This Person Does Not Exist, and of course (because it’s the internet), This Cat Does Not Exist.

One ridiculous thing

Six signals: Malware in your DNA and insurance in your Instagram

Six signals logo.

Every two weeks, I’ll be sharing links to six things that feel like signals of the near future, in ways big and small. These signals might be scientific advancements, art projects, codebases, or news articles, but will all have some flavor of where things might be heading. Enjoy!

1: Cascading futures

NESTA has its annual Tech Trends report out, which begins with this great observation:

If a prediction doesn’t have a hint of outlandishness which means it feels foreign to us now, then it isn’t serving its purpose, which is to generate alternative visions of the future

Click through to read more, but here’s the TLDR list:

  • RoboLawyers make legal services cheaper
  • Randomly-allocated research funding
  • Personalised nutrition based on profiling our gut microbiome
  • Supercharging the accessibility revolution
  • The future of algorithmic legibility
  • Weaponized deepfakes
  • AI for grading essays and exams
  • The age of the superbug
  • The rise of the “city brain”
  • The evolution of work

2: Digital identity leakage

Sometimes my bleakest predictions come true faster than expected. More insurers are using people’s digital traces as a factor in health and life insurance pricing / coverage. Here’s a depressing set of tips from the Wall Street Journal on how to use social media defensively.

3: Games as virtual concert halls

Fortnite continues its growth as “more than just a game”, with the first live virtual concert taking place on the platform. This brings back memories of Second Life…

If you want a deeper dive on why Fortnite is capturing a lot of interest, see this piece: Fortnite Is the Future, but Probably Not for the Reasons You Think

“Fortnite likely represents the largest persistent media event in human history. The game has had more than 6 consecutive months with at least 1 million concurrent active users – all of whom are participating in a largely shared and consistent experience.”

4: Malware in your DNA

This article is from a little while back but was making the rounds on Twitter again this week. Researchers figured out how to encode malware in strands of DNA, making our bodies potential future sites of all kinds of digital communication, encoding, and steganography.

5: The future is accessible


Google announced two new Android apps to make audio more accessible — Live Transcribe for real-time conversation transcription and Sound Amplifier to enhance the sound in your environment.

6: Transmedia editing

Descript is an app that lets you edit audio and video by editing the text of the recording. I love the media fluidity that this points to, and wonder what other experiences might be made possible with these kinds of translations.


One video to enjoy